Branding, Marketing, and Communications Strategy for businesses in a bind.
Brand Strategy & Positioning
Messaging Optimization & Alignment
Communication Systems & Frameworks
The Why
KNOTS INTO NARRATIVES
You can’t wing your positioning forever.
As your business grows, it becomes more complex.
You start to form teams.
The teams become departments.
The departments become silos.
Suddenly, everybody has an idea of what’s important.
You come to the realization that what got your business to where it’s at will not take it to where it needs to go.
You notice all too late that the lack of structure has caused the communication threads of your business to become tangled.
That’s already confusing enough— imagine how your customer feels.
The How
“You do not rise to the level of your goals. You fall to the level of your systems”. — James Clear, Author, Atomic Habits
